Danny Ferrauiola


Secretary of the Organization
Head of Business Development, Secret Juice

https://www.linkedin.com/in/danny-ferrauiola-299b0b8

Danny Ferrauiola is an accomplished business development and marketing executive with over 25 years of experience driving growth across the media, advertising, and digital content landscapes. Throughout his career, Danny has successfully navigated the evolution of digital video and programmatic advertising, holding leadership roles at industry-defining organizations such as AOL Video, Collective, and Edelman. Most recently, he has focused on business development at The Secret Juice, following a successful tenure as Director of Advisory Services at Matterkind, where he provided strategic guidance on complex marketing solutions and data-driven client engagements.

Danny’s professional journey is characterized by a blend of high-stakes public relations and strategic partnership management. His early career at ESPN and Edelman Public Relations established a strong foundation in corporate communications and brand strategy, which he later leveraged to excel in the digital video and ad-tech sectors. During his time as Director of Video Partnerships at AOL, Danny played a key role in the burgeoning digital content space, demonstrating an early aptitude for identifying market trends and building the partnerships necessary to scale digital media businesses.

His expertise is centered on the intersection of strategic advisory, marketing, and business development. Whether managing large-scale video portfolios or helping brands optimize their programmatic advertising efforts, Danny is recognized for his ability to translate complex market insights into actionable business strategies. A graduate of New York University, Danny brings a disciplined, consultative approach to the organizations he serves, helping them achieve sustainable growth in highly competitive and rapidly changing industries. His career reflects a sustained commitment to innovation, communication, and long-term partnership success.

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