Marc D. Cristiano is a strategic and results-driven executive leader with nearly three decades of experience in the AdTech, MarTech, and digital media sectors. Currently serving as the Director of Global Partnerships at Acxiom, Marc is a specialist in navigating the complex landscape of retail media, identity, and privacy-first data solutions. His career is marked by a consistent ability to bridge the gap between emerging technology and commercial success, having held senior leadership roles at industry-defining organizations such as KINESSO, OpenX, and Samba TV. Throughout his tenure, Marc has been instrumental in shaping global partnership strategies that drive revenue impact and provide a competitive advantage for Fortune 500 brands and major agency networks.

Marc’s professional foundation is built on a deep understanding of market evolution, from the early days of digital destination discovery at AOL and Dailymotion to the current frontier of CTV, OTT, and programmatic advertising. He is recognized for his consultative approach and his skill in "go-to-market" enablement, ensuring that technical innovations translate into tangible value for clients and partners alike. His expertise spans commercial negotiation, product strategy, and executive-level presentations, all underpinned by a commitment to data-driven insights and customer advocacy.

A graduate of Georgetown University with a degree in International Business and Spanish, Marc brings a global perspective and a collaborative spirit to his executive roles. His career reflects a lifelong dedication to fostering growth through connection—whether by aligning disparate technologies into a unified marketplace solution or by building the long-term strategic alliances that power the modern advertising ecosystem. Outside of his professional achievements, Marc’s background in international studies and his history of team-based leadership underscore his ability to lead diverse organizations toward shared goals.