Tyler Mascarello


Member-at-Large
Digital Sales Director | Real Estate Property Manager, Independent Entrepreneur

https://www.linkedin.com/in/tyler-mascarello-91568772

Tyler Mascarello is an accomplished digital media and brand partnership executive with over a decade of experience driving revenue and strategic growth for some of the world’s most recognizable media organizations. Currently operating as an independent consultant and real estate entrepreneur, Tyler specializes in optimizing digital advertising sales and property management operations. His career is marked by a tenure at industry leaders such as Condé Nast and Dotdash Meredith, where he served in senior leadership roles, managing high-value partnerships for major QSR, Food, and Beverage brands.

Throughout his time at People, Inc. (fka Dotdash Meredith), Tyler led complex, multi-channel advertising programs, encompassing display, video, custom content, and programmatic strategy, by orchestrating cross-functional teams across research, marketing, and revenue analytics. His expertise in brand building and audience engagement was honed through early-career roles at media powerhouses like Carat and MediaVest, where he stewarded integrated campaigns for clients such as Pfizer and Macy's. This diverse background has equipped him with a comprehensive understanding of the media landscape, from strategic media planning and platform execution to high-level client relationship management.

A graduate of Indiana University Bloomington with a Bachelor of Arts in English Language and Literature, Tyler combines sharp communication skills with a data-driven approach to business development. His professional journey reflects a commitment to innovation and adaptability, whether he is leading digital advertising programs for global brands or managing exclusive assets in the Chicago market. Tyler’s ability to align brand objectives with effective media solutions continues to make him a versatile and results-oriented leader in the digital advertising and business development sectors.

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