2025 Year-End Insights

The United States Communications industry is navigating a complex period marked by strong underlying demand for digital services, coupled with significant internal restructuring and technological displacement. Data from the U.S. Bureau of Labor Statistics (BLS) projects a mixed but overall stable outlook for key communication roles. For instance, employment of Public Relations Specialists is projected to grow five percent from 2024 to 2034, faster than the average for all occupations, with numerous annual openings expected due to replacement needs (U.S. Bureau of Labor Statistics, "Public Relations Specialists"). However, overall employment in media and communication occupations is projected to grow slower than the average, indicating that while demand for communication skills is high, the market is favoring specialized, technology-adjacent roles over generalists (U.S. Bureau of Labor Statistics, "Media and Communication Workers, All Other"). This shift underscores the industry’s pivot towards digital distribution, content streaming, and sophisticated data-driven strategies.

Economically, the industry's financial health is robust in certain sectors, particularly telecommunications and digital content providers. The Total Revenue for Telecommunications, which includes critical infrastructure services, has shown consistent annual growth, reflecting the nation's increasing reliance on seamless digital connectivity for business and personal life (U.S. Census Bureau via FRED, "Total Revenue for Telecommunications, All Establishments, Employer and Non-employer Firms"). However, this growth often translates into intense cost-cutting and layoffs in traditional media and broadcasting, as companies merge or prioritize profitability by scaling down human-intensive operations in favor of automated systems and concentrated tech investments. This leads to a higher demand for equipment manufacturing and maintenance skills, tracked by the steady increase in the Producer Price Index for Communications Equipment Manufacturing (U.S. Bureau of Labor Statistics via FRED, "Producer Price Index by Industry: Communications Equipment Manufacturing").

Worker sentiment gathered from social media platforms over the last 45 days is heavily influenced by the pervasive threat and opportunity presented by Artificial Intelligence (AI). Professionals in public relations and content creation express significant anxiety over job security, viewing AI as a tool that can "winnow" job applications and automate core writing and synthesis tasks, resulting in greater workload expectations without commensurate increases in staff or pay. Conversely, the workforce is also dealing with high levels of digital burnout and availability expectations, as the constant connectivity required in communications roles erodes work-life boundaries. Many discussions highlight a search for employers who offer clear boundaries and support for hybrid or remote work models, which is increasingly prioritized over salary alone, especially for experienced talent.

To successfully explore new opportunities, employees in the communications industry are focusing on rapid and verifiable skill upgrades in digital competencies to move into high-demand cross-functional roles. A highly successful strategy involves professionals pivoting from traditional corporate communications to roles that blend communications with technology, such as Internal Communications for IT/Engineering teams, Product Marketing, or AI Ethics and Governance Communications. This transition is achieved by obtaining certifications in project management, data analytics, or specific platforms like Salesforce and utilizing their communication skills to translate complex technical concepts for a broader audience. Furthermore, savvy professionals are successfully positioning themselves as subject matter experts on social media platforms, not just as users, to demonstrate tangible Return on Investment (ROI) by showing they can use social listening and analytics to drive business outcomes, making themselves indispensable in the data-driven media environment (PRSA, "Member Mondays Recap: Job Market Tips and Trends for PR and Comms Professionals").

Q4 2025 Insights

The current sentiment among the Communications industry workforce, as curated from Reddit, is dominated by themes of severe burnout, feelings of being overwhelmed, and significant frustration that often leads to exploring career changes and new industries. A common refrain is that the "Comms" role, particularly in public relations and internal communications, has become a dumping ground for a vast array of disparate tasks, including PR, internal, social, web, and administrative work, with non-comms stakeholders frequently underestimating the required effort, leading to a constant, unsustainable workload. This phenomenon of "wearing 20 different hats" with expectations of immediate, high-quality results is a major driver of chronic stress, anxiety, and eventual mental exhaustion, which many long-time professionals report as an increasingly common and detrimental experience in the field.

Workers surviving in the industry often do so by actively learning to set firm boundaries and prioritizing their mental health, though this is acknowledged as difficult and often dependent on having supportive leadership, which many feel is rare. Social platform discussions highlight the stress caused by the 24/7 nature of the work, especially in agency or fast-paced in-house roles, and the distinct lack of understanding for the profession's expertise from non-comms management, who often tell professionals what to do rather than viewing them as consultants to solve problems. This combination of high-volume, high-pressure, and low-respect work contributes to an environment where people feel like "cogs in a machine" that would easily replace them, a toxic environment that professionals strongly advise others to leave as soon as feasible. On the other hand, the "survival" trend for those who remain includes seeking out more stable or "sane" environments, such as roles in government or in-house positions within companies that demonstrably understand and support the communications function.

A significant and growing trend is the active pursuit of pivoting away from the communications field altogether, even among experienced professionals. Many workers express being "burrrrrned the f—k out" and actively looking to transition into other, less volatile roles like project management, business development, UX design, or even social work (often with the goal of becoming a private therapist later), recognizing that their versatile communication skills are transferable. This desire for a career change is fueled not only by the extreme burnout but also by a perception that the job market for comms roles is currently brutal and oversaturated, with experienced applicants being rejected for roles they are highly qualified for, indicating a tightening or unpredictable market. The common strategy to survive the difficult job search is to leverage networking and referrals, as relying solely on mass job boards is often seen as ineffective. Overall, while some express enjoyment of the "hustle" and the good parts of the job, like great clients or team relationships, the overwhelming sentiment reflects a feeling of being under siege, making the jump to a new industry a strategic move for better work-life balance and long-term well-being.

August 2025

Sentiment in the communications field is marked by both job insecurity and a lack of fulfillment. Career surveys show that public relations specialists, a core component of the communications industry, rate their career happiness as "below average." Many are particularly unhappy with compensation, feeling that their pay does not reflect the demanding nature of their work. While there is a general consensus that communication professionals find their personalities well-suited to the work, they often find the job itself not very meaningful. Often, workers in this industry, depending on the company and specific field/market of communications, feel that their abilities to make a difference are limited to the overall corporate message that their employer dictates. Altruism virtually does not exist when companies are swayed by shareholders, boards, and advertisers. The ongoing layoffs, especially those linked to AI restructuring, have created a sense of anxiety and a need to constantly upgrade to remain competitive in a rapidly changing field.

The communications sector is showing signs of a slowdown and is undergoing a significant transformation. A recent report from The Conference Board's Employment Trends Index saw a slight decline in July to its lowest point since October 2024, indicating a stable but cautious labor market. Layoffs in the broader technology sector, which often includes communications and media roles, are continuing. A key driver for these job cuts is the strategic pivot towards artificial intelligence. For example, a major software and services company recently announced layoffs as part of a move to integrate AI across its operations, signaling a broader industry trend of re-evaluating traditional roles in favor of AI-focused talent.